Radico Official Media Launch in the PH

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As most probably know by now, I am a HUGE fan of a brand from India called Radico – they are the first certified 100% organic hair color in the world and thankfully, 2 years ago, we had the privilege to be able to bring them in the Philippines.

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Left to right: Mr. Mahendra S. Patiyal, First Secretary for Commerce for the Embassy of India, Ruby Federizo LineaOrganica COO, Mrs. Radha Bhatt, Mr. Sanjeev Bhatt Radico CEO, His Excellency Jaideep Mazumdar – Ambassador of India to the Philippines, Miguel Federizo, Jack Federizo LineaOrganica CEO, Mikee Federizo LineaOrganica Managing/ Marketing Director

Yesterday, August 8, 2019, we were able to officially launch Radico to the media. We were so grateful because, despite the bad weather, our VIP guests and media partners were able to come and support our launch event. It was held in Spices (my favorite Indian restaurant!) in The Manila Peninsula hotel at Makati.

Here’s an excerpt from my Opening Remarks that I thought I’d share here:

His Excellency Jaideep Mazumdar Ambassador of India to the Philippines, good afternoon.

Mr. Mahendra S. Patiyal, First Secretary for Commerce, Embassy of India in Manila, good afternoon.

and to all our distinguished guests and media partners, good afternoon.

I am beyond excited today to officially launch a brand that has been very close to my heart.

I remember the time when my mom told me about an organic hair color brand from India that she wanted to visit. Of course, I was excited to come to India because, well – I have never been there before.

We both had no expectations when we arrived but to our surprise, Radico owners Mr. Sanjeev, his wife Mrs. Radha and their son Krishna were there to warmly welcome us.

So, back in the beginning of 2017, when LineaOrganica was just a dream and we had nothing yet — no shop, no staff, not even a business card or name, and yet — Mr. Sanjeev, with his kind heart, trusted us and became our first partner. — So, thank you.

Apart from the business meetings, and learning about the organic industry, what really stuck with me are my conversations with Mr. Sanjeev.

Of course, Radico is already successful in the organic industry, it is now in over 100 countries worldwide, so I was thrilled that he was giving me so many advice not just in business but in life. He taught me to always be honest. He taught me to always choose kindness. I consider him one of my best mentors.

Actually, we have such a good relationship that now, I call him my Indian father (and he calls me his favorite Filipino daughter).

I noticed one thing that we have in common, is our love for the GOOD. We have the same vision, the same business purpose, and more importantly, the same values. And that is why, Radico is very close to my heart.

The man behind Radico is a Science graduate, a Master’s Degree holder in Business Administration from one of the top five business schools in India, an international marketing expert, and one of the very few experts in the field of 100% organic and natural hair color in the world. In his service, he has reaped several awards because of creating high-quality and innovative products, having strong business ethics and relationships, and his lifelong work in the field of organic cosmetics. The Oxford Academic Union honoured him with the title of ‘Honorary Professor of the Academic Union’ for scientific research and lifelong work in organic and natural hair color.

So today, I am very honored to introduce to you, The Radico Founder, Inventor, Chief Executive Officer, and my Indian father — Mr. Sanjeev Bhatt

 —

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Left to right: Ruby Federizo LineaOrganica COO, Mrs. Radha Bhatt, Mikee Federizo LineaOrganica Managing/ Marketing Director, Miguel Federizo, Mr. Sanjeev Bhatt Radico CEO

Truly,  I am grateful to be able to partner with such an amazing brand, and not only that, but to have such a great relationship with a man I truly look up to, Mr. Sanjeev.

Apart from the event, we were also able to shoot a few videos with him for LineaOrganica, and also, an episode for my new series for #InspiredToInspire coming very soon!

You can shop Radico in Lazada, Shopee and LineaOrganica website: http://www.lineaorganica.com (COD available!)

LineaOrganica Retail Shops: 2F S Maison, Mall of Asia Complex, Pasay City and 1F Ayala Malls Vertis North, Quezon City

And another huge announcement! Radico will now be available in 500++ Mercury Drug branches nationwide! Thankful to God for this huge blessing 🙂

 

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